Overview

ATHAYOGA is a digital fitness and mindfulness platform offering guided yoga sessions, breathing practices, and daily routines. The app was designed to provide engaging, mobile-first wellness experiences to users across regions, without requiring installation via app stores.

Our Contribution

We designed and developed a full-scale progressive web app (PWA), including video streaming, content organization, session tracking, and instructor tools. Our team handled everything from UX to system architecture and deployment.

Results

• 25K users onboarded in the first quarter after launch
• High user retention through habit-forming UX flows
• Scalable instructor dashboard for content management
• Available across all mobile browsers with offline support

Steps

1. User Research & Wellness Journey Mapping
   Mapped key user goals: daily practice, habit building, and discovering new routines.
2. UX Design for Guided Fitness
   Designed mobile-first interfaces with clear structure for browsing, following, and tracking yoga sessions.
3. PWA Development
   Built with PWA tech for lightweight, app-like performance — including offline usage.
4. Video Streaming & Progress Tracking
   Integrated smooth video playback with personal session logging and repeat tracking.
5. Scalable Content Management System
   Built an admin tool for instructors to upload, categorize, and publish content instantly.